2022Brand Identity
Cheri-leeRestaurant
A modern, relaxed restaurant & bar where art & fashion meets delicious food and inspiring interior.
Project Challenge
Objective
Cheri-lee needed a profile that connected interior design, food and art with a modern touch. The interior has a colonial 50s/60s style and the food is ‘contemporary pan-asian cuisine’.
The solution
We wanted to create a bridge between thoughts and scribbles as well as fiction and reality. The idea of a chic and indispensable presence combined within the cheri-lee story we held
the past, stated the present and shaped the future.
We invented asian elements with a modern dash of fashion.
Credentials
- Creative Direction
- Ali Haghighi
- Art Direction
- Aras Parashpar & Benjamin Jayakoddy
- Web
- Aras Parashpar
www.cheri-lee.com - Photography
- Sia Talebi (Pixel & Poly), Mattinphoto, ESS Group, Stina Rebelius