2022Brand Identity
VIVI Rooftop
Vivi is a rooftop pool club at the Radisson Blu Riverside Hotel in Gothenburg, where guests can enjoy the sun, music, and drinks while taking in the beautiful view of the city.
Rooftop
Brand Identity
A local getaway where the French Riviera meets Gothenburg – VIVI is housed on the exclusive roof terrace at Radisson Blu Riverside Hotel, which is located right next to the quayside on Lindholmen. Here sun and swimming are combined with cooling drinks while listening to
vibrating music and enjoying the great atmosphere. As long as the sun gilds the sky, the doors are open for the city’s new central
“Pool-Club”.
Design Guidelines
Where the horizon meets between sun and water; yellow and blue. A hard mix through the entire identity combined with a touch from the 70’s, we can give you ice creams from France just by hearing the music and soundwaves combined into the motion graphics.
LA BEAUTÉ DE LA VIE *
LA BEAUTÉ DE LA VIE *
(Press to play)
Credentials
- Creative Direction
- Aras Parashpar
- Art Direction
- Aras Parashpar
- Web
- Aras Parashpar
www.vivirooftop.se - Photography
- Brickfield AB